behavioural economics Archives - Sotos Class Actions

Crisis prices: Is it legal to profit off of a pandemic?


On March 27, 2020, Ontario Premier Doug Ford issued a warning to COVID-19 profiteers: “We’re coming after you.” He cited high-end grocery retailer, Pusateri’s, which had charged customers $29.99 for containers of disinfecting wipes — a price premium that even Pusateri’s clientele noticed. (CTV notes that the average price for these wipes is $5.99.) Pusateri’s […]

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Dark Patterns: How shopping sites exploit consumer vulnerabilities

If you have ever felt pressured to purchase something online that very second, it turns out that may not be your fault. A recent study out of Princeton University sheds light on “dark patterns”, or deceptive marketing practices that websites use to manipulate online shoppers – to complete a sale or spend more money.[efn_note]Arunesh Mathur, […]

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